![]() Our roadmap now is: synchronization, summarized activity reports, reports to your e-mail and the Categorization Profiles - the feature that will enable you to get the productivity feedback according to the context of your work. Thanks to the feedback and speaking to our customers in person, we know how to create the Y-Productive people actually need. We’ve got a large volume of the feedback, and we’re making another wave of customer interviews. We’ve posted the news about Y-Productive’s launch on Facebook, Twitter, LinkedIn, sent e-mails to our user base and to our connections, asking them to join the conversation, share the feedback and invite their friends, interested to improve their productivity. The launch day concentrates your marketing efforts in a powerful message, which can create a huge resonance and get a lot of people hear about your product for the first time. So why do we still believe the launch was totally worth it? Despite the poor conversions and media not lining up to write about us? Because we know what to do next. And ProductHunt is extremely helpful in pointing you the direction.Įspecially, because of the two distinctive features: What the launch on ProductHunt is really for Ray was amazed by the UX of our app, so we not only got a mention, but also both made a valuable connection in similar niches. Y-Productive fits there great, so I just DM’d Ray and asked if he wants to extend his collection. Ray has launched his side project, The Ultimate Productivity Stack - a curated collection of great productivity tools. ![]() is a team-oriented productivity platform, and Y-Productive is a personal productivity management tool, so there was no competition for anyone of us. Speaking of what, a couple of weeks after the launch, I’ve got a chance to e-meet maker of Hive, Ray. ![]() Connecting, exchanging experience and favors will eventually turn out the most helpful and valuable thing for you and your business. The launch is a priceless opportunity to meet people, same makers as you. Y-Productive’s launch was a nice topic starter, so he was kind to invite me for an interview on HackerNoon, where I provide some advice on the challenges that we’ve overcome creating Y-Productive, and shared the resources we get the inspiration and learn from. It is also just more convenient to send an e-mail with a link to the post, where you (hopefully) have a nice, short and clean presentation of your product.įor example, long before that I had a chance to occasionally cross paths with Davis Bayer - a hunter on ProductHunt but also an IndieHacker and maker of the app that helps to automatically recycle your posts on social media. On the other hand, the successful launch on ProductHunt - a prize place, a lot of reviews, comments, and upvotes - may add you bonus points as a social proof. Yeah, just like the regular outreach, nothing changes. You need to pay attention to the niche journalists or bloggers, find our their interests and write a pitch - yourself. The initiative must be yours! Don’t wait for the others to become hyped with your product, even with the local media - if you don't care, why someone should care either?įor the English-speaking (worldwide) media the fact of the successful launch on ProductHunt is not the key differentiator. To achieve even that, I wrote every journalist in person and convinced that Y-Productive’s launch is a newsworthy event. The article on ain.ua got us to the Ukrainian Google News which led to the mentions made by the smaller press, like Happymonday,, etc. Y-Productive was covered several times by the local websites in Ukraine after the launch: big tech-oriented websites like ain.ua and mc.today wrote about the app specifically because of our success. Not a very newsworthy event by itself for the world, huh? Think of this one: Every day, 5 products take the prize. The truth is that with rare exceptions, taking a prize place and some attention on ProductHunt is nothing special in a worldwide scale. ![]() Otherwise, you need to work as hard as you hopefully did before the launch. I was impressed to discover another side of Maisie's talent.
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